Music Festivals

Music Festivals

Over the last few years Music Festivals have increased in popularity, the key reason behind this is the fact that they have become social events for Target Audiences. There are several reasons behind the rising popularity of Music Festivals, A main reason would be the the mass media and the influential TV stations and websites that display a large range of Music Videos. There is also Facebook and other social networking sites are used to trend Music Videos as well as people being able to communicate with others that appreciate the same genres.

Festivals recreate the social aspects of Social Networking sites like Facebook and twitter and offers a sense of belonging. This is one of the reasons why Festivals are becoming steadily more popular. Festivals also have the holiday aspect to them and this makes them seem more desirable than gigs due to the length of time and greater possibility to interact with the people around.

Green Man Festival

The Green Man Festival audience relates more to the target audience of our own music video. The promotional poster shown on the left gives a very natural acoustic vibe and the colour pallet of Orange, yellow and  green helps to strengthen the genre.
The list of artists attending is layed out in order to create the atmosphere of a gathering or social experience, this is effective because it helps appeal both the genre and the sub cultures surrounding the genre.
The artists and Bands are not exactly mainstream and this shows that the festival is for a niche audience to appreciate and that the poster tries only to appeal towards their target audience and no one more.

Latitude Festival

The Promotional poster for Latitude varies greatly from the Green Man's poster. The use of Greens and Blues helps create a healthy desirable location and the poster is set out like an invitation in order to confirm the sense of belonging.
The band and Artists names are in Bold and only the most important bands are mentioned, this shows that latitude are appealing for a much more mainstream audience and that the niche bands are not the reason for attending.
Unlike the Green Man's poster, Latitude's poster shows the location. Selling the location links to the idea that the festival is more of a social event than a musical event. Latitude's poster does not conform to any specific genres but instead confirms the most popular artists and bands of the era.

Download Festival

The poster for Download Festival contrasts with Latitudes and links well with that of The Green Man. The poster confirms genre and advertises the music rather than the events taking place. The music is specific to its target audience and the poster is set out in order to appeal to that audience.

The posters Gothic Fonts and underlying black background links it to its audience of metal fans. The poster sells to this audience through the typical fonts and colour palest.

Our Music Video's Target Audience

This mood board is centred around the style of our target audience, the audience is very indie and unique, the clothes reflect the clothes worn by the artists in the acoustic genre and the influence the genre has on its audience is very strong.

The shop shown in the bottom left is a Vintage clothes shop. Our Audience, who are influenced by the genre, wear vintage yet fashionable clothes, This relates to the artists they admire and the effect that the music video's of the genre have on their audience. An example of the Artist's fashion being influential is with Bob Dylan. His clothes matched his genre whilst mainly being outdated or 'vintage' clothing.

Our target audience would, as well as enjoy listening to the music of the genre, also likely play their own instrument and enjoy making their own music in this genre. This means that the audience would appreciate a video that reflects the mood of the genre.

The age of our Target audience is hard to determine, many people appreciate the genre because of Bob Dylan and whilst an older generation would of been influenced by Woody Guthrie, who was Bob Dylan's idol. This means that our target audience covers many different generations but mainly the younger generations will be able to see our music video due to social networking and its attraction to the younger generations.