Question 3: What have you learned from your audience feedback?

To gain feedback on the media product that would help with the editing process I handed out questions to several people from the original intended audience of 16 to 20 year olds, I gained responses from both genders in order to get a rough idea of what the audience as a whole likes and dislikes about the music video before asking a wider age demographic. The image shown top right is the average response from males between 16-20, out of the 3 males asked these were the typical boxes ticked. The questions are brief and understandable in order to get responses quickly from the audience after they watch the music video. The average answer for females between 16-20  is shown bottom right, once again the viewers questioned from a specific age demographic and gender answered the same to each question. The difference between the male and female responses is visible in
the first 2 questions, which shows that the product appeals more to women than it does men, this meant that less specific questions needed to be asked in order for both genders to express personal opinions about the music video. This did however allow me to understand that the media product was appealing towards the target audience.

In order to gain specific responses from the target audience I asked for specific responses from males and females within a 16 - 20 age group, the general responses were positive. The female responses were similar to the statistics already gained from the survey which concluded that females between 16-20 enjoyed the track and music video the most. However the male
responses  (Alex and Jack) specifically noted things which did not work particularly well with the audience, The main criticisms were "hard to understand plot" and "shaking camera in some scenes". These critical responses allowed the construction of the music video to have a specific angle and through responses such as "strong scene changes and dissolves" we were able to edit the video in order to make the overall plot more understandable and to slow down important shots where the camera was particularly shaky. This helped remove as many issues effecting the male audience as possible and this helped influence the construction of the overall media product in a way that benefited the entire target audience.

After reconstructing aspects of the music video, I used the same system for critical analysis in order to tweak and perfect my print productions and magazine advert. By using audience feedback to steer the construction process I learnt how to create a product that was perfect for the target audience, this is best illustrated through the construction of my magazine advert (Original image shown on the left). Through asking different peers from the same age demographic I learnt that the majority felt that the image itself was good and "Quirky" but that "The quantity of text is overwhelming and poorly placed."
I therefore reconstructed the advert through what I'd learnt from the audience in order to appeal to a larger demographic and become a generally more visually appealing media product (The re-edited magazine advert is shown on the right).