Target Audience and its influences on the Digipak

When filming and editing our music video it was very difficult to decide on a specific plot due to the fact that the song lacked lyrics and therefore the plot and imagery must be based entirely around genre and the albums name, in this case Antiques. This equally effected our Digipak because once again our shots needed to appeal to the audience whilst relating to the tempo and style of the music. At first the plan for the 6 Digipak panels was simple, due to the photos taken during the original shoot it was easy enough to find shots that contained locations from the music video which had a colour palette and atmosphere which would relay them to the target audience in an appealing manner.
However, using shots entirely from the 'Antiques' video shoot made the album seem centred around the one track, this caused it to appear less as an album and more as an E.P. Therefore the only reasonable conclusion would be to have not only the Bunny mask shown on the front cover, but a selection of animals sitting or posing together, this would allow the album to stand out as well as making the album appear to be bigger with each animal consequently representing each song.

The location for the front cover was also important, seeing as it needed to be shot in a location previously not shown in the music video. This is vital because the other 5 panels consisted of previously seen locations and without changing the front cover the album would appear to be unimaginative and apart from being noticed easily by the target audience it would fail to to grasp their interest more than the music video would have already done.

Personally the front cover needed to offer more than just a collection of animal men and women, the location needed to be cluttered with detail in order to bring the target audience and all audiences in general closer into the image to study the imagery. Therefore I concluded that the best location for this shot would be a living room, it offered the chance for portraits books and a more interesting colour palette to appear around the masked characters. This system of juxtaposing the detail of the foreground and background is best presented in the work of Wes Anderson.
By bringing attention to the background the audience's interest is kept as well as transforming mid shots into interesting scenes which goes against the norm when typically shooting must scenes.